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0306 – Sophie Barrington 4

August 1, 2018 by Horse Chats

“Ten Ways to Increase Profits Using Horse Shows”

“Ten Ways to Increase Profits Using Horse Shows”

 

About Sophie
– If you would like to know more about Sophie then have a look at the following interviews

First Interview (214)  Sophie Barrington

Second Interview (245) Sophie Barrington 2 – “Ten Tips to Improve Your Website”

Third Interview (276) Sophie Barrington 3 – “Ten Lessons for Social Marketing”

Fifth Interview (339) Sophie Barrington 5 – “Ten Tips To Make Your Stallion or Stud Really Shine”

Sixth Interview (368) Sophie Barrington 6 – “Ten Lessons for Search Engine Optimization For Horse Business Owners”

Seventh Chat (398) Sophie Barrington 7 – “Ten Points On How To Get Your Horse Business Into The Press”

Eighth Chat (522) Sophie Barrington 8 – “Ten Tips To Introduce Omnichannel Marketing”

Ninth Chat (532) Sophie Barrington 9 – “Ten Trends for a Thriving Social Media Presence on 2019”

 

About This Episode

Ten Ways to Increase Profits Using Horse Shows.

 

To Listen to Sophie Barrington 4 on iTunes – Click Here

Or Listen below

 

“Ten Ways to Increase Profits Using Horse Shows”

3 Things To Do Before The Show:

1 – Pick the right event for your equine business

– Pony Club, Local, National, Equitana, Discipline Specific

2 – Determine your goals for the event

– Begin with the end in mind, Easy social Sharing

3 -Build the Buzz Before the Event takes place

Goals a few weeks/months before the show – sponsor, booth
– owned, earned, paid, search engines, social

 

3 Things To Do At The Show:

4 – Make Sure you get what you paid for

– Facebook posts, Blurb, Logo, Shout Out

5 – Ensure Your Staff and Volunteers Feel Confident and Cared For

6 – Stick to Your Goals

– Stand, Don’t Sit

 

3 Things To Do After The Show:

7 – Follow up with your new connections

– Contact Information collected, Connect not coerce

8 – Showcase the Experience at Your Booth

– Free Samples, Facebook Photos and Videos

9 – Say Thank You

 

The Number One Thing You Must Do:

10 – Make Your Customer The Centre of The Show

 

Time Stamps
00:40 – Background
01:14 – Summary of Before, at and after the show
01:30 – Before The Show: 1 – Pick the right event for your equine business
03:12 – Before The Show: 2 – Determine your goals for the event
05:22 – Before The Show: 3 -Build the Buzz Before the Event takes place
08:03 – How to get involved with a show
09:50 – At The Show: 4 – Make Sure you get what you paid for
11:25 – At The Show: 5 – Ensure Your Staff and Volunteers Feel Confident and Cared For
13:14 – At The Show: 6 – Stick to Your Goals
15:35 – After The Show: 7 – Follow up with your new connections
16:53 – After The Show: 8 – Showcase the Experience at Your Booth
18:00 – After The Show: 9 – Say Thank You
19:10 – The Number One Thing You Must Do:  10 – Make Your Customer The Centre of The Show
21:58 – Summary of 10 points
22:35 – Sophie’s Blog
23:45 – Contact:  see details below

 

Sophie’s Contact Details
Phone:    0432 972 215  or +61 432 972 215
Email:    sophie@archercreative.net.au
Website:    www.archercreative.net.au
Facebook:    Archer Creative
Sophie Barrington

 

Music
BenSound.com

 

When Sophie is a return guest on Horse Chats, what question would you like to ask her?
(Please leave comment below)

Filed Under: Equine Specialist, equine therapy, horses

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