Equitana Down Under
Equitana Down Under
About Rod
– Rod is the Managing Director of Definitive Events, the organiser of Equitana, making it better and better each year.
To Listen to Rod Lockwood on YouTube – Click Here
To Listen to Rod Lockwood on iTunes – Click Here
Or Listen below
Rod’s Favourite Inspirational Quote
– Never Give Up
Who Has Inspired Rod
– Daryl Herbert
– Brendon Downing
– Sandi (228) and David (229) Simons
– Stacy Westfall
About This Episode
– Rod discusses how Equitana began, the improvements that have taken over 20 years to establish and the new activities happening this year.
Time Stamps
02:50 – Never give up
03:50 – ‘Lady’ the horse that Rod’s father gave him for his fourth birthday
06:35 – What ‘Lady’ taught Rod. There is so much you can learn from horses
08:45 – How Rod started Equitana and the activities that lead to the first Equitana
11:30 – How Darryl Herbert and Brendan Downing helped create Equitana
16:50 – The First Equitana doors opened and people started sharing ideas
18:58 – Passion, people investing and re-investing in their horses and determination
22:30 – Most horse people are honest, hardworking, blunt and direct
23:40 – How Sandi and David Simons has inspired Rod
25:20 – ‘Beau’ has been to every Equitana
27:20 – The financial challenges of Equitana (taking at least 6 years for Equitana to be a financial success)
29:12 – Making Equitana different from the German model with more competitions and changes to the education program
32:42 – Never stop looking at new ideas, find new innovations
34:50 – Presentation is everything, getting the client in the door, what will attract new customers
37:25 – Being 20 years young and the new opportunities in the horse industry
40:58 – Respect the horse, attendees and businesses that support Equitana
43:00 – Contact: see details below
Rod’s Contact Details
Phone: 0421 052 560 or +61 421 052 560
Email:
Website: www.definitiveevents.com.au
Equitana Contact Information: Contact Equitana
Music
BenSound.com
When Rod is a return guest on Horse Chats, what question would you like to ask him?
(Please leave comment below)