“Ten Lessons for Social Marketing”
(Listeners’ Choice)
By Popular Demand we have re-published this episode. Each weekend we are choosing the most listened to and commented on episodes for you to enjoy. This interview was previously published in 2018 (insert link/name) (number)
About Sophie
– If you would like to know more about Sophie then have a look at the following interviews
First Interview (214) Sophie Barrington
Second Interview (245) Sophie Barrington 2 – “Ten Tips to Improve Your Website”
Fourth Interview (306) Sophie Barrington 4 – “Ten Ways to Increase Profits Using Horse Shows”
Fifth Interview (339) Sophie Barrington 5 – “Ten Tips To Make Your Stallion or Stud Really Shine”
Sixth Interview (368) Sophie Barrington 6 – “Ten Lessons for Search Engine Optimization For Horse Business Owners”
Seventh Chat (398) Sophie Barrington 7 – “Ten Points On How To Get Your Horse Business Into The Press”
Eighth Chat (522) Sophie Barrington 8 – “Ten Tips To Introduce Omnichannel Marketing”
Ninth Chat (532) Sophie Barrington 9 – “Ten Trends for a Thriving Social Media Presence on 2019”
About This Episode
“Ten Lessons for Social Marketing”
To Listen to Sophie Barrington 3 LC on Youtube – Click Here
To Listen to Sophie Barrington 3 LC on iTunes – Click Here
Or Listen below
“Ten Lessons for Social Marketing”
5 Signs Your Horse Business is Misusing Social Media (in no particular order)
– You’re expecting instantaneous results
– You’re ignoring Facebook analytics
– You’ve passed social media onto someone unqualified
– You rely only on social media, without considering other forms of marketing
1) Owned, 2) Earned, 3) Paid, 4) Search, and 5) Social
– You delete or ignore negative comments or reviews
5 Ways to Build Your Following on Social Media (in no particular order)
– Get to know your audience – know, like and trust
– Set a budget for social media – align with growth goals
– Follow the 80/20 rule – Peretto Principle – Social First, Sales Second
– Understand how Facebook can drive sales, both inside and outside the platform
– Provide exceptional customer service on Facebook – quick at replying to messages
Time Stamps
00:40 – Background
01:07 – Social Media and Marketing
02:32 – Your expecting instantaneous results
03:57 – Your ignoring Facebook analytics
07:09 – You’ve passed social media onto someone unqualified
09:13 – You rely only on social media, without considering other forms of marketing
11:46 – You delete or ignore negative comments or reviews
13:46 – Get to know your audience
14:40 – Set a budget for social media
17:50 -Follow the 80/20 rule
19:15 – Understand how Facebook can drive sales, both inside and outside the platform
22:10 – Provide exceptional customer service on Facebook – quick at replying to messages
25:52 – Contact: see details below
Sophie’s Contact Details
Phone: 0432 972 215 or +61 432 972 215
Email:
Website: www.archercreative.net.au
Facebook: Archer Creative
Sophie Barrington
Music
BenSound.com
When Sophie is a return guest on Horse Chats, what question would you like to ask her?
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