“Ten Points On How To Get Your Horse Business Into The Press”
(Listeners’ Choice)
By Popular Demand we have re-published this episode. Each weekend we are choosing the most listened to and commented on episodes for you to enjoy.
This interview was previously published in 2018 Sophie Barrington (398)
About Sophie
– If you would like to know more about Sophie then listen to her previous chats
First Chat (214) Sophie Barrington
Second Chat (245) Sophie Barrington 2 – “Ten Tips to Improve Your Website”
Third Chat (276) Sophie Barrington 3 – “Ten Lessons for Social Marketing”
Fourth Chat (306) Sophie Barrington 4 – “Ten Ways to Increase Profits Using Horse Shows”
Fifth Chat (339) Sophie Barrington 5 – “Ten Tips To Make Your Stallion or Stud Really Shine”
Sixth Chat (368) Sophie Barrington 6 – “Ten Lessons for Search Engine Optimization For Horse Business Owners”
Eighth Chat (522) Sophie Barrington 8 – “Ten Tips To Introduce Omnichannel Marketing”
Ninth Chat (532) Sophie Barrington 9 – “Ten Trends for a Thriving Social Media Presence on 2019”
About This Episode
“Ten Points On How To Get Your Horse Business Into The Press”
To Listen to Sophie Barrington 7 LC on Youtube – Click Here
To Listen to Sophie Barrington 7 LC on iTunes – Click Here
Or Listen below
“Ten Points On How To Get Your Horse Business Into The Press”
5 Dos
1 – Get Clear on Your Goals
Goal setting – begin with the end in mind
2 – Start Where Your Customers Are
Who are your customers following?
3 – Go Deep With Your Research
Short listing media
4 – Write a compelling story
Write a one (1) page on who, what, where, when, how, funny, serious, research based, unusual, rare on unexpected
Win/Win – not just self promotional
First paragraph should give the whole summary
5 – Create a Complete Press Release
Timing is everything
Attach logo, images
Free demos, trial samples
5 Don’ts
6 – Don’t Set Unrealistic Expectations
7 – Don’t Be Difficult to Contact
8 – Don’t Limit Yourself to Opportunities
Magazines, online version SEO
Think outside the box
Equine Veterinarian/Nutritionist
Send influencers products to review
9 – Don’t Send a Blanket Press Release
Adapt each press release for each media
10 – Don’t Trade Short-term Gains for Long-term Relationships
Time Stamps
00:40 – Background
03:33 – 5 Dos – 1 – Get clear on your goals
05:15 – 5 Dos – 2 – Start where your customers are
07:10 – 5 Dos – 3 – Go Deep with your research
10:16 – 5 Dos – 4 – Write a compelling story
12:51 – 5 Dos – 5 – Create a complete press release
16:52 – 5 Don’ts – 6 – Don’t set unrealistic expectations
19:13 – 5 Don’ts – 7 – Don’t be difficult to contact
20:30 – 5 Don’ts – 8 – Don’t limit yourself to opportunities
25:25 – 5 Don’ts – 9 – Don’t send a blanket press release
27:40 – 5 Don’ts – 10 – Don’t trade short-term gains for long-term relationships
30:40 – Summary
38:50 – Contact: see details below
Sophie’s Contact Details
Phone: 0432 972 215 or +61 432 972 215
Email:
Website: www.archercreative.net.au
Facebook: Archer Creative
Sophie Barrington
Equine Marketing Made Simple
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Equine Marketing: Local SEO Are Your Customers Finding You Online
Equine Marketing: 4 Simple Ways Nurture Customer Loyalty
Equine Marketing: Social Media Differentiating Your Equine Business On Facebook
Music
BenSound.com
When Sophie is a return guest on Horse Chats, what question would you like to ask her?
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